Allgemein

  • 29 May

    Rene’s weekly inspiration #8

    The real millionaires are not rich because of their money. They have money because they are rich.

    This little sentence has a deep meaning. And it is certainly true. Find it out for yourself. Happy to discuss with you!
    Source: Das LOLA-Prinzip: Die Formel für Reichtum, ISBN 978-3952060636

    By Rene Esteban Allgemein
  • 15 May

    Rene’s weekly inspiration #6

    A great way to demonstrate how we as human beings have more in common than it looks like  beyond the surface. Be curious about the “others” – this will tell you more about yourself. Remember to be human again.

    By Rene Esteban Allgemein
  • 08 May

    Rene’s weekly inspiration #5

    Rene: Focus on one goal, concentrate and invest all your energy in this ONE goal. Don’t let yourself be distracted. Just focus first on what is most important and success is inevitable.

     

    When Nike named Mark Parker their CEO in 2006, one of the first things Parker did was call Apple CEO Steve Jobs for business advice.

    It might not have seemed it, but at the time Nike was struggling.

    Yes, they had a successful brand. But they were failing to fit their digital strategy into their line of literally hundreds of thousands of products.

    During their call, Steve Jobs gave one piece of advice that stuck with Parker:

    Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.

    — Steve Jobs

    “He was absolutely right,” said Parker. “We had to edit.”

    Instead of going into another product line for technology, Nike stuck to what they did best while partnering with Apple. The result was Nike+, reportedly one of the most successful Nike campaigns ever.

    Steve Jobs didn’t just give advice—he lived it.

    Jobs was fired from Apple but returned as the company was floundering in 1997. His first order of business? Cut.

    By the end of that year, Jobs had killed almost 70% of Apple’s products. A year later, the company had gone from losses of $1.04 billion to a $309 million profit. Jobs saw Apple as distracted by opportunities. And while opportunities seem innocent enough, we often forget the commitments that come with them: energy, time, and money.

    Source: https://qz.com/884489/steve-jobs-saved-apple-and-nike-with-the-same-piece-of-advice/s

    By Rene Esteban Allgemein