We are FocusFirst.

FocusFirst structures transformation projects in companies and develops organizations.

What we do

In situations when you…

  • want to initiate a project/transformation
    (e.g. build-up or restructure your organisation,  introducing a new technology, process, mindset, vision, organization)
  • want to accelerate a project/transformation
    (e.g. introduction of new software, process takes too long, employees are not focused during re-organizations, or processes get too complex to speed up)
  • want to fix a project/transformation
    (e.g. transformation runs into a political situation where professional stakeholder management and fine line communication is key)

We help you to…

  • build clarity
  • excite & align people for your project/transformation
  • and structure your project/transformation in the background
    – at maximal speed

What we offer for leaders

Transformation Analysis

FocusFirst is counted as “The Go-To Consulting Firm” for transforming organizations. We developed a systematic approach to identify what is required to structure your transformation for success. We call this product “Transformation Analysis” and it helps senior leaders on all continents to achieve their goals faster.


We help you to achieve your OneGoal by first finding out how your individual transformation project should be structured using our innovative Transformation Analysis. Then, if helpful, we support you in the realization of the most important identified work packages, effective communication, and the management of your stakeholders.

Professional Development

We offer a bespoke modular development program to support leadership teams with building leadership and stakeholder engagement capabilities. You’ll learn how to instill confidence, inspire performance & build productive stakeholder connections. The program lasts 3-5 weeks and accelerates the learning curve of leaders.

FocusFirst accelerated > 100 corporate projects/transformations so far


FocusFirst accelerated these Projects/Transformations by ∼33%

(Recent Customer survey)


Employee Engagement Score typically increases by 15%

(Recent Customer survey)

Why we get up every morning:
Our customers.

„If you need intellectual horsepower: Get FocusFirst in: Passionate, inspiring and focused.“
Vice President

Fortune 500 Company

„When you said at the beginning that it is possible to accelerate our digital sales transformation, I was skeptical. Because we went through so many emotions, so much politics. By god… You moved us from skeptic to energized. Thanks so much to the entire FocusFirst Team! “
Senior Vice President

Fortune 1000 Company

„My global program was driving with 100mp/h against a wall. SteerCo was close to shut it down. I’m thankful for your support. Your consulting approach is truly unique.“
Global Program Lead

Fortune 500 Company

“For me, FocusFirst stands for experts with a friendly and focused attitude. They deploy a strategic approach and are highly reliable.“
Head of Digital Channels

Fortune 1000 Company

“Leadership in general and digital transformation specifically require good communication and stakeholder management. Having high aspirations with our agenda, my team and I needed and wanted to make a step forward. FocusFirst and David Jeans have helped us successfully to build our capability to the next level. Based on a sound and comprehensive framework, FocusFirst gave us a good blend of personal coaching and workshops, ad hoc and structured support that was very helpful.”
Head of Infrastructure Services

Fortune 500 Company

Join the (probably most focused) Team.

Feel free to take a look at our job offerings and send us your application.

We are looking forward to getting to know you!

About the founder

René Esteban has worked many years in the corporate world. During that time, he observed many leaders and how they achieve their goals. Many goals were not achieved, just because of the leaders’ approach. René did not only observe these failures; he also made them. All too often, leaders do not meet goals in time, quality, nor budget. Naturally, this triggers frustration and leads to even more elbow tactics, corporate politics, or trying to be someone they are not.

So, he experimented with how corporate leaders can achieve their biggest goals faster and more human-friendly. Change management alone was not the answer. It did not take long for him to discover principles from neurosciences and success psychology that are transferrable into the corporate world. He combined these insights into an innovative approach that has helped many leaders to accelerate their transformations since.

René’s passion for goal achievement brought him to found FocusFirst, built on the fundamental belief that achieving goals together is faster, more favorable, and more enjoyable, and that inspiration and focus are keys to achieve epic goals. To share his insights with the world, he also wrote the book “Do Epic Stuff! – Leadership after Change Management”.

„Inspiring and focused. René Esteban showcases
that achieving epic business goals is possible.“

Brian Tracy
New York Times Beststeller Author of „Goals“

Become the
Head of Epic Stuff.

Available as Book, E-Book, and Audio book – In Store & Online

  • Empowering employees to set one goal, keeping it in mind and working towards it with enthusiasm.
  • Field-tested know-how from the corporate environment with amazingly effective methods from success psychology.
  • Blue-chip top executives report on how they inspire people and set off for new horizons.

Let’s talk.

FocusFirst is a specialist in how transformation projects are structured and organizations developed.

Let’s identify together how we can help you, too.

FocusFirst GmbH

Fon +49 69 870 078 740


Neue Mainzer Str. 66-68
60311 Frankfurt, Germany

Hundertwasserallee 7
64372 Ober-Ramstadt, Germany