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We are FocusFirst

The transformation specialists with a focus on impactful communication.




Top Innovator 2020

What we do

We help senior leaders in corporates and their teams to achieve their big goals faster and with a lasting effect.

Our projects range from supporting leadership changes, projects at risk or needing acceleration, post M&A integration, key stakeholder engagement to repositioning – from individual functions to entire organizations.

We do this through the creation and combination of inspiration and focus – or as we call it: Inspired Focus.

To achieve that, we apply the most impactful elements of strategic consulting, communication, and success psychology. 

And why?
Because combining inspiration and focus generates enthusiasm. Enthusiasm creates energy – and energy creates speed – or in other words: accelerated impact!

Top Innovator 2020

Our Approach: 20/100


20 days

we identify how to accelerate

  • Analyzing the status quo and validating the root cause
  • Proposing quick wins
  • Giving recommendations for the way forward


100 days 

we accelerate and enable transformation with a clear exit plan

  • Developing and initiating the acceleration
  • Engaging key stakeholders and creating momentum through impactful communication
  • Enabling a ‘transformation from within’ through a smooth knowledge transfer from day 1

We are continuously updating our 20/100 approach with the latest insights from our own work, best practice and science. This means that you benefit from the most recent knowledge on how to successfully accelerate transformations at all times. And as every transformation is unique, we will focus on what is most impactful for you.

Our References


– acceleration from the beginning –

A new leader had the mandate to turn around a global organization within six months.

After a merger, a new leader inherited a global organization that lacked motivation and focus.


– accelerating progress when time is short –

A digital project was very successful, except in strategic Asian markets, which required a transformation strategy and execution.

Employees worldwide resisted a new way of working
in a highly regulated area.


– quickly realigning projects for success –

A global program was in crisis mode. Stakeholders were against it, the team unengaged.

A billion-dollar E-Business team did not make their sales numbers due to lack of focus.

Erfahrungen & Bewertungen zu FocusFirst GmbH

As all our projects are treated with utmost confidentiality, we’re not revealing the names and functions of our clients here.
However, references can of course be provided upon request. Please feel free to contact us in this regard.

Why select FocusFirst
as partner?

1. We know corporate

FocusFirst has in-depth experience of how corporates work, with their visible and invisible structures.

2. We know how to focus

FocusFirst has methods to help human beings focus on what is important now.

3. We achieve goals faster

Only results matter. That’s why we are here;
that’s why we exist.

What our customers say…

“For me, FocusFirst stands for experts with a friendly and focused attitude. They deploy a strategic approach and are highly reliable.“

Head of Digital Channels

Fortune 1000 Company

„Passionate, inspiring and focused.“

Vice President

Fortune 500 Company

„My global program was driving with 100mp/h against a wall. SteerCo was close to shut it down. I’m thankful for your support. Your consulting approach is truly unique.“

Global Program Lead

Fortune 500 Company

About the founder

René Esteban has worked many years in the corporate world. During that time, he observed many leaders and how they achieve their goals. Many goals were not achieved, just because of the leaders’ approach. René did not only observe these failures; he also made them. All too often, leaders do not meet goals in time, quality, nor budget. Naturally, this triggers frustration and leads to even more elbow tactics, corporate politics, or trying to be someone they are not.

So, he experimented with how corporate leaders can achieve their biggest goals faster and more human-friendly. Change management alone was not the answer. It did not take long for him to discover principles from neurosciences and success psychology that are transferrable into the corporate world. He combined these insights into an innovative approach that has helped many leaders to accelerate their transformations since.

René’s passion for goal achievement brought him to found FocusFirst, built on the fundamental belief that achieving goals together is faster, more favorable, and more enjoyable, and that inspiration and focus are keys to achieve epic goals. To share his insights with the world, he also wrote the book “Do Epic Stuff! – Leadership after Change Management”.  

Would you like to join the FocusFirst team and achieve great goals together with us?

Feel free to take a look at our job offerings and send us your application.

We are looking forward to getting to know you!

„Inspiring and focused. René Esteban showcases
that achieving epic business goals is possible.“

Brian Tracy
New York Times Beststeller Author of „Goals“

Do Epic Stuff!

Available as Book, E-Book, and Audio book – In Store & Online

  • Empowering employees to set one goal, keeping it in mind and working towards it with enthusiasm.
  • Field-tested know-how from the corporate environment with amazingly effective methods from success psychology.
  • Blue-chip top executives report on how they inspire people and set off for new horizons.

We love good challenges.
Contact us.

FocusFirst GmbH
Fon +49 (0) 69 46 99 25 97


Neue Mainzer Str. 66-68
60310 Frankfurt, Germany

Hundertwasserallee 7
64372 Ober-Ramstadt, Germany