We are FocusFirst.

FocusFirst is all about transformations. Transformations are big changes in corporates. We know how to accelerate these big changes.



What we do

In situations when you…

  • want to initiate a project/transformation
    (e.g. starting a new job,  introducing a new technology, process, mindset, vision, organization)
  • want to accelerate a project/transformation
    (e.g. introduction of new software takes too long, employees are not focused during re-organizations, or processes get too complex to speed up)
  • want to fix a project/transformation
    (e.g. transformation runs into a political situation where professional stakeholder management and fine line communication is key)

We help you to…

  • build clarity
  • excite & align people for your project/transformation
  • and master your project/transformation
    – at maximal speed

What we offer for leaders

Transformation Analysis

We are specialized in accelerating projects and entire transformations in corporates. To achieve this, we leverage our patented ONE GOAL Framework®, applying key elements of strategic consulting, impactful communication and success psychology.


We help you to achieve your ONE GOAL by setting up a Transformation Office and prioritizing your projects. Furthermore, we support you in executing the identified action items with a strong focus on communications and stakeholder management.

Professional Development

We offer a bespoke modular development program to support leadership teams with building leadership and stakeholder engagement capabilities. You’ll learn how to instill confidence, inspire performance & build productive stakeholder connections.

FocusFirst accelerated > 60 corporate projects/transformations so far


FocusFirst accelerated these Projects/Transformations by ∼33%

(Customer survey Q2/2021)


That’s why 90% of customers recommended FocusFirst to peers.

(Customer survey Q2/2021)

Why we stand up every morning:
Our customers.


„If you need intellectual horsepower: Get FocusFirst in: Passionate, inspiring and focused.“

Vice President

Fortune 500 Company

„When you said at the beginning that it is possible to accelerate our digital sales transformation, I was skeptical. Because we went through so many emotions, so much politics. By god… You moved us from skeptic to energized. Thanks so much to the entire FocusFirst Team! “

Senior Vice President

Fortune 1000 Company

„My global program was driving with 100mp/h against a wall. SteerCo was close to shut it down. I’m thankful for your support. Your consulting approach is truly unique.“

Global Program Lead

Fortune 500 Company

“For me, FocusFirst stands for experts with a friendly and focused attitude. They deploy a strategic approach and are highly reliable.“

Head of Digital Channels

Fortune 1000 Company

“Leadership in general and digital transformation specifically require good communication and stakeholder management. Having high aspirations with our agenda, my team and I needed and wanted to make a step forward. FocusFirst and David Jeans have helped us successfully to build our capability to the next level. Based on a sound and comprehensive framework, FocusFirst gave us a good blend of personal coaching and workshops, ad hoc and structured support that was very helpful.”

Head of Infrastructure Services

Fortune 500 Company

Join the (probably most focused) Team.

Feel free to take a look at our job offerings and send us your application.

We are looking forward to getting to know you!

About the founder

René Esteban has worked many years in the corporate world. During that time, he observed many leaders and how they achieve their goals. Many goals were not achieved, just because of the leaders’ approach. René did not only observe these failures; he also made them. All too often, leaders do not meet goals in time, quality, nor budget. Naturally, this triggers frustration and leads to even more elbow tactics, corporate politics, or trying to be someone they are not.

So, he experimented with how corporate leaders can achieve their biggest goals faster and more human-friendly. Change management alone was not the answer. It did not take long for him to discover principles from neurosciences and success psychology that are transferrable into the corporate world. He combined these insights into an innovative approach that has helped many leaders to accelerate their transformations since.

René’s passion for goal achievement brought him to found FocusFirst, built on the fundamental belief that achieving goals together is faster, more favorable, and more enjoyable, and that inspiration and focus are keys to achieve epic goals. To share his insights with the world, he also wrote the book “Do Epic Stuff! – Leadership after Change Management”.  

„Inspiring and focused. René Esteban showcases
that achieving epic business goals is possible.“

Brian Tracy
New York Times Beststeller Author of „Goals“

Become the
Head of Epic Stuff.

Available as Book, E-Book, and Audio book – In Store & Online

  • Empowering employees to set one goal, keeping it in mind and working towards it with enthusiasm.
  • Field-tested know-how from the corporate environment with amazingly effective methods from success psychology.
  • Blue-chip top executives report on how they inspire people and set off for new horizons.

Let’s talk.

We are specialized in getting projects/transformations on the right track to accelerate again.

Let’s identify together how we can help you, too.

FocusFirst GmbH

Fon +49 (0) 69 46 99 25 97


Neue Mainzer Str. 66-68
60311 Frankfurt, Germany

Hundertwasserallee 7
64372 Ober-Ramstadt, Germany