Byung-Hun Park (Vice President Corporate Communications at Viessmann) in conversation with René Esteban

To be innovative enough to remain relevant in the future – what traditional company wouldn’t want that? Whether this succeeds or not stands and falls with the mindset of the workforce, in one word: the culture. A new culture cannot be created in three months. But those who have been working on their culture for years can reap the rewards today in the form of accelerated transformations. Like the family-owned company Viessmann with its more than 12,000 employees worldwide. The well-known heating manufacturer is currently transforming itself into a co-creative co-designer of sustainable living spaces. Internal communication is a key to this, as Byung-Hun Park, Vice President Corporate Communications, tells me in conversation.

Only available in German for now.