Axel Löber

More than just a few colorful letters.

The VW and BMW logos are now two-dimensional. Have you noticed? No? Never mind. Every now and then, large companies tweak their brands. But this changes very little in the overall brand appearance. This is not the case with Merck, which before its repositioning was mainly known as the world’s oldest pharmaceutical and chemical company. The name stayed. Serious dark blue colors gave way to bright colors and shapes. For many, this initially came as a shock. The man behind this metamorphosis of the brand image was Axel Löber.

Only available in German for now.

Explore more from FocusFirst

AI-based Course

The AI Course for Corporate Leader. Get inspiration for your individual project/transformation situation. Bring it back on track and accelerate again.

The Leader’s Guide

The trusted guide for Leaders in Corporates. 1+5 steps on how to build clarity, excite & align people to master every complex project or transformation.

Do Epic Stuff Leadership after Change Management Book by René Esteban

Join the Inner Circle

Join the Inner Circle. The newsletter of FocusFirst with inspirational ideas on how to master and accelerate your project/transformation.

We help!

We are specialized in getting projects/transformations on the right track to accelerate again. Let’s identify together how we can help you, too.