Before the last natural wonder disappears
Is there such a thing as transformations out of passion? Let’s put it this way: as soon as a transformation leader is personally on fire for a cause, things get exciting. If you have a strong emotional connection to the goal, you won’t doubt its achievability. As one of the managing directors at eprimo, Hans-Martin Hellebrand worked with all his passion to transform the electricity provider from a classic price breaker with an aggressive sales strategy into a company that offers green energy at low prices for everyone. His motivation came from his love of nature and a drastic experience the amateur diver had previously had in Egypt.
Only available in German for now.