Reload everything, please!
In the past, when a company wanted to reposition itself, it launched new products, changed its business model or gave its brand a complete makeover. Today, people at the top of large organizations know that this is all right and important, but not the core. The biggest lever for a new start is rather a changed mindset. Only when a significant number of a company’s executives and employees have reprogrammed themselves internally the great transformation will succeed. Satya Nadella has shown this in an impressive way since 2014 as CEO of Microsoft. I speak with Thomas Mickeleit, former head of communications at Microsoft Germany, who witnessed and helped shape the tech giant’s reinvention.
Only available in German for now.
Explore more from FocusFirst
The Leader’s Guide
The trusted guide for Leaders in Corporates. 1+5 steps on how to build clarity, excite & align people to master every complex project or transformation.
Join the Inner Circle
Join the Inner Circle. The newsletter of FocusFirst with inspirational ideas on how to master and accelerate your project/transformation.
We are specialized in getting projects/transformations on the right track to accelerate again. Let’s identify together how we can help you, too.