Maren Schmitz (Partner at KPMG AG Wirtschaftsprüfungsgesellschaft) in conversation with René Esteban
Houston, prepare for liftoff! In a major transformation, the composition of the core team is at least as critical to success as the suitability of the transformation leader. A manageable group with a clear focus makes all the difference. Nevertheless, many companies...
Thomas Mickeleit (former Head of Communications at Microsoft Germany) in conversation with René Esteban
Reload everything, please!In the past, when a company wanted to reposition itself, it launched new products, changed its business model or gave its brand a complete makeover. Today, people at the top of large organizations know that this is all right and important,...
Axel Löber (Senior Vice President Global Brand & Marketing at E.ON) in conversation with René Esteban
More than just a few colorful letters. The VW and BMW logos are now two-dimensional. Have you noticed? No? Never mind. Every now and then, large companies tweak their brands. But this changes very little in the overall brand appearance. This is not the case with...
Isabel De Paoli (former Chief Strategy Officer at Merck KGaA) in conversation with René Esteban
The door opens and there is the future. Radical transformations are much rarer than iterative ones. Even rarer are radical transformations that are strategically perfectly crafted and end up working well. Such a success story was experienced by the German DAX-30...Powered by
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