Machines don’t watch Netflix When they think of digitization, the first thing many companies think of is new technologies that help them become more productive and creative. However, at least as important for the digital age is the appropriate mindset of the...
More than just a few colorful letters. The VW and BMW logos are now two-dimensional. Have you noticed? No? Never mind. Every now and then, large companies tweak their brands. But this changes very little in the overall brand appearance. This is not the case with...
