Merck Archives

Sven Streit (Digital Head of Group Function EQ at Merck) in conversation with René Esteban

Nov 15, 2021

Machines don’t watch Netflix When they think of digitization, the first thing many companies think of is new technologies that help them become more productive and creative. However, at least as important for the digital age is the appropriate mindset of the...

Axel Löber (Senior Vice President Global Brand & Marketing at E.ON) in conversation with René Esteban

Nov 5, 2021

More than just a few colorful letters. The VW and BMW logos are now two-dimensional. Have you noticed? No? Never mind. Every now and then, large companies tweak their brands. But this changes very little in the overall brand appearance. This is not the case with...